Meta Ads, run like a portfolio.

Every dollar tied to a target return before it deploys. Winners scale the day they signal. Losers get cut on the same cadence. Accounts breathe. They don't accumulate dead weight.

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How we run Meta

Daily kill / scale decisions, not weekly meetings.

Meta accounts compound when the cadence stays daily. We diagnose creative, audience, and bid signals every 24 hours. What to kill, what to scale, what to test next. No "let's see how it does this week." That's how budget burns. Every decision tied to a target ROAS or CPA threshold the account either hit or missed.

Creative cadence

Five to ten new statics or motion concepts per week.

Higher spend gets more variants because Meta needs fresh creative to stay efficient at scale. Every concept maps to a specific hook, audience, or angle being tested. Nothing ships just to fill a quota. Winners get scaled and reshipped across additional aspect ratios and placements. Losers get killed within 48 hours of underperforming.

What gets measured

Purchase ROAS, CPA, and contribution margin. Not impression metrics.

Meta will optimize for whatever you tell it to. We tell it to optimize for purchase value or qualified lead. Never for clicks, never for traffic. Pixel + Conversions API installed end-to-end so the platform sees deduplicated server-side events, not just browser pixel fires. Cost per result reads accurately, and Meta's algorithm gets cleaner training data.

Documented result

Recent Meta Ads engagement.

602DINK. Full case study.

Pickleball ecom brand. From under $500/mo on word-of-mouth to a 8.36 purchase ROAS on the first-month Meta campaign. 74 purchases on $471 of ad spend.

8.36x

Purchase ROAS

Purchases at $6.37 CPP

$3,943

Revenue from $471 spend

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Run Meta Ads like a system.

$1K+ monthly ad spend floor. Ecommerce or service business.

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