How the work runs.

Four phases, in order. Same playbook whether you're launching or scaling.

Audit Initial diagnosis

Build Infrastructure first

Launch First cohort goes live

Scale Compound the winners

01 / Audit Initial diagnosis Day one: we audit the offer, the tracking, the creative, and the data. The actual constraint gets named before any spend deploys. Delivered in plain English, no jargon.

02 / Build Infrastructure first Tracking rebuilt first. Creative pipeline set up. Decision rules documented. Everything ready before the first dollar of new spend.

03 / Launch Launch First test cohort goes live. Daily review starts immediately. Signal gets caught in days, not at the end of the month.

04 / Scale Compound the winners What works gets the budget. What doesn't gets cut. Weekly written reports tied to the metrics that drive the decisions. Action moves with the data.

Inside the engagement

What you receive, week by week.

Specific deliverables on a specific schedule. Same rhythm on every engagement.

Week 01

Foundation audit and rebuild plan

Account economics review with break-even and target CPA modeled per offer
Measurement audit identifying the gaps that must close before media spend deploys
Offer and creative diagnostic identifying the actual constraint, not the symptom
Written rebuild plan, scoped against the engagement cadence

Week 02

Infrastructure live, first cohort deployed

Measurement infrastructure deployed and validated against source-of-truth data
First creative cohort built from proven angles, shipped to platform
Decision rules documented before any spend deploys against them
Reporting dashboard wired to the metrics that drive the actual decisions

Ongoing

Weekly reporting, daily decision cadence

Daily account review with kill or scale decisions executed inside the day
Weekly written report covering what changed, what is changing next, why
Same-day response standard from the engagement team across email and asynchronous channels
New variant cohort shipped weekly, matched to spend velocity

In their words

From inside an engagement.

Client feedback Audit phase Outcomes documented

The communication is what made it different. They check in every day, send a written summary every Friday, and explain things in a way I can actually follow without having to Google what they meant. Inside a month our return was the highest we had ever seen. I don't have to chase them and I don't have to translate.

Founder, DTC consumer brand

Tracking foundation rebuilt before any new ad spend deployed

Predictable, by design.

Same rhythm whether you're spending $1K or $500K a month. Phases run in order. No exceptions.

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