MSET Marketing | Growth OperationSolutions
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Apply if the fit is right.

Applications reviewed on fit, not order received. Every submission gets a written response within 48 hours, accepted or not.

Email ncasalla@msetmarketing.com
Location Phoenix, AZ : engagements run remote
Response standard Within 48 hours, fit or not
What happens after you submit
  1. Application read in full by the engagement team and scored on fit.
  2. If the fit is right, you get a call invite with two time options.
  3. If the fit is not right, you get a written explanation and a recommendation on what to do next.
What happens next

Three steps. Forty-eight hours.

01
Submit the application
Five fields. Stage, spend, what you're trying to solve. The more specific the input, the sharper the call.
02
Response within 48 hours
Yes or no, with the reasoning. Fits get a call invite. Non-fits get a written explanation and a recommendation on what to do next.
03
Pitch call
30-minute call to walk through how MSET would run your account, the pricing, and the engagement terms. Decision by the end of the call.
Common questions

Frequently asked.

$1,000 monthly minimum on paid media. The minimum exists for a specific reason. Below that threshold, the daily signal coming back from the platforms is too thin to make confident kill or scale decisions, and we end up guessing instead of operating. The cadence we run depends on real data flowing through every 24 hours, which requires enough impressions, clicks, and conversions to read patterns clearly. If your current spend is below the minimum, we will say so directly and point you to what would actually move you forward, usually offer work, content cadence, or organic foundation building. When you are ready for paid acquisition at scale, the door is open.
The first test cohort goes live shortly after kickoff, built from the specific angles identified in the audit rather than generic platform best practices. After launch, the production cycle moves to five to ten new statics or motion concepts per week, matched to your spend velocity. Higher spend gets more variants because the platforms need fresh creative to stay efficient at scale. Every concept maps to a specific hook, audience, or angle being tested. Nothing ships just to fill a quota. Winners get scaled and reshipped across additional aspect ratios and placements. Losers get killed within 48 hours of underperforming, freeing budget for the next cohort.
Meta is the primary platform on every engagement, and the choice is intentional. Meta's volume, audience modeling, and creative-driven algorithm produce the strongest unit economics at our typical engagement scale, particularly inside the first 90 days. Once the offer is proven and the creative engine is producing winners consistently, Google and TikTok layer in. Google captures the intent Meta surfaced. TikTok expands reach with a different creative format and a younger, more impulse-driven audience cohort. Running all three at once before the foundation is proven leads to thin spend per platform, blurry attribution, and slower iteration. Sequencing them keeps the signal sharp and the budget concentrated where it can actually compound.
Yes, and it is typically the first build of the engagement. Measurement infrastructure is non-negotiable on every account because broken tracking kills the entire decision system. You cannot kill what you cannot see, and you cannot scale what you cannot measure. The rebuild covers Meta Pixel and CAPI with proper deduplication, Google Ads conversion tracking, GA4 event configuration, server-side tagging where it is needed, and a clean attribution model that mirrors your actual sales process. Every event gets validated against source-of-truth data before a single new dollar deploys, so every campaign decision after that is grounded in real numbers rather than approximations.
The audit names the actual bottleneck before any media deploys. If the offer is the problem (pricing structure, positioning, or the gap between what you are selling and what the market actually wants), we say it on the first call. Scaling spend on a broken offer just buys data that confirms the offer is broken, expensively. The fix work happens first: rate, mechanism, guarantee, delivery, and the language wrapped around all of it. Once the offer holds and the unit economics support paid acquisition, the system layers in and compounds. Some engagements need a week of offer work, some need a month. We will not scale until the math actually works.