Sports Goods Ecommerce
602DINK: the sports goods brand we rebuilt and scaled.
A pickleball ecom brand running on word-of-mouth, rebuilt into a paid acquisition engine. Here is exactly what we touched and what it produced.
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Growth OperationSolutions
01 / Where they started
Organic-only. Stuck.
602DINK had a strong product and validated demand. But they were stuck. Growth ran entirely on word-of-mouth referrals. A few website orders every other day. The brand was doing under $500/month in revenue before we got involved. A full ecom brand barely moving. No paid acquisition. No defined brand identity. Checkout barely optimized. SEO untouched.
02 / What we did
Went into the brand and rebuilt it.
Tailored the brand identity directly to their ICP. Reworked the offers until they were irresistible. Optimized the checkout and add-to-cart flows so traffic actually converted. Redesigned the product pages where it mattered most (not the whole site). Launched paid ads from zero, found the ICP through testing, locked in the hooks and creatives that hit hardest. Spread the brand across every platform. Pulled in a wave of reviews. Strengthened SEO end to end. Optimized for AI search across ChatGPT, Gemini, and Claude.
03 / The result
74 purchases. 8.36 ROAS. The brand built.
Sales campaign hit an 8.36 purchase ROAS on 74 purchases across $471 of ad spend, producing $3,943 in first-month campaign revenue. Cost per purchase landed at $6.37. Daily order volume held at the new run rate after the launch month. SEO foundation now compounding. AI search visibility added on top, with top 3 placement across ChatGPT, Gemini, and Claude.
Want this kind of result on your account?
Same operating cadence. Diagnose first. Rebuild the foundation. Run it on a daily cadence.