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Growth OperationSolutions
A pool builder running on word-of-mouth and dealer referrals, scaled into a consistent quote-request engine. Here is exactly what we touched and what it produced.
Aqua Blue Pools had a strong product, a strong reputation, and consistent dealer relationships. But growth was inconsistent. Some months had a steady stream of new pool projects, others went weeks without a quote request. They had run paid ads with a different agency in the past, but the leads were tire-kickers. Homeowners curious about prices, not ready to commit to a $50K+ install. The sales team wasted hours on leads that never closed.
New high-converting landing page tuned to Aqua Blue Pools' specific service offer. Paid acquisition reset from zero with tighter geographic and income-qualified targeting. Disqualification rules engineered before launch with a minimum budget filter, project timeline questions, and yard-size pre-qualifiers, so every quote request came through with verified intent. Custom creative built around their best previous installs and pool styles. Consistent lead flow infrastructure installed so the pipeline holds steady.
61 qualified pool quote requests in 30 days at $24.97 cost per request. $1,523.23 total ad spend. The tire-kicker problem was solved. Every lead came through with budget, timeline, and project specifics on file. At an industry-typical 8% close rate on qualified pool leads, that lead volume projects to ~5 closed installs from the $1,523 ad spend window. Average Aqua Blue ticket is $50K+, which puts projected first-job ROAS well above 100x once those closes land.
Same operating cadence. Diagnose first. Rebuild the foundation. Run it on a daily cadence.