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Growth OperationSolutions
Google captures intent that Meta surfaced. Search queries from in-market buyers, captured at the moment they're ready to commit. Not awareness, not discovery. Purchase or qualified call, every time.
Broad match is the default Google pushes because it spends faster. We do not run broad on cold accounts. Phrase and exact only, until the account has 90+ days of conversion data and we know which broad terms to whitelist. Brand search is separated from non-brand. Geo-modifiers, qualifier phrases, and intent stacks built into the SKAG-style structure so every dollar maps to a known intent shape.
Google's default conversion setup leaks. We install enhanced conversions, server-side via GTM, with hashed customer match data flowing back. Deduplicated against the CRM. Audited every Monday by checking the conversion delta between Google Ads, GA4, and the source-of-truth backend. If the numbers don't reconcile, something's wrong, and we fix it before the algorithm trains on bad data.
Most agencies start with Google because it's easier to look like you're winning. High-intent traffic converts even when the offer is mediocre. We run Meta first to find the hooks and creative angles that earn cold traffic. Once that's proven, Google captures the searches Meta surfaced. Skip the sequence and you end up paying premium CPCs for buyers who would've come anyway from brand search.
Home services lead engine. 61 qualified pool quote requests in 30 days at $24.97 cost per lead. Tire-kicker pipeline replaced with project-ready buyers, intent-matched to budget and timeline.
$1K+ monthly ad spend floor. Ecommerce or service business.